TY  - JOUR
A1  - Kanninen, B 
T1  - Optimal design for multinomial choice experiments.
Y1  - 2002/05/
N1  - R827987
JF  - JOURNAL OF MARKETING RESEARCH
J1  - J MARKETING RES
VL  - 39
IS  - 2
SP  - 214
EP  - 227
ER  -